Japanese Fashion - Why the Sudden Boom?

    Recently, Japanese fashion is all the rage, especially in kid's clothing. But why is this kind of fashion sudden popular now? What could have triggered the interest in this Asian kid's clothing trend?
    These past years, there is a silent interest in all things from the land of the rising sun-from food to animation (known as anime) to movies to food. But the interest for Japanese kid's clothing came up fairly recently. One reason for this is the internet. Since there is already an inherent interest in the Japanese culture, the interest in Japanese kid's clothing was only likely to follow.
    Since Americans and people from other Western countries are already immersed in Japanese pop culture, it's easy for them to see examples of Japanese kid's clothing. Of course, this has the same effect of children here seeing the clothes celebrity fashionistas wear.
    But more than that, Japanese kid's clothing is popular because it is quite unlike the fashion trends Americans and other Westerners are accustomed to. American kid's clothing trends often gravitate towards the safe and the standard-a look at Baby Gap or Nautica for kids, for instance, could prove this to be true. Japanese kid's clothing trends, however, are bold and creative. This Asian country has children wearing bright colors and mismatched accessories that can put Lady Gaga to shame due to their practical exaggeration. Japanese clothes are not meant to shock; rather, it's often considered as a form of self-expression. The bold characteristics of these clothes are not the goal; rather, they are the effect.
    A number of American celebrities did help this Japanese kid's clothing trend boom. Gwen Stefani, for instance, created a like called the Harajuku Lovers, named after the popular fashion district in Japan and a nod to the name of her Japanese backup dancers in her concert tours. Avril Lavigne has also been seen shopping in Harajuku, something that's evident when you look at some of her clothing choices.
    Another reason for the boom: the expansive fashion choices. Japanese kid's clothing trends-or Japanese fashion trends in general-range from the practical to the almost cartoon-like. For instance, there's the Lolita trend, named after the novel of Vladimir Nabokov. The subculture fashion trend is inspired by the clothes from the Victorian era, although it is given a twist (gothic, punk, and even classical). Visual kei, meanwhile, is flashier and already leans on the flamboyant side with the use of heavy make-up and almost cosplay-like clothing pieces.
    Japanese kid's clothing trends often have a deep history and origin. For instance, the Ganguro trend came about due to the Japanese teenagers' desire to rebel against their adults. The Japanese culture is more restrictive than the Western upbringing, hence the need for a more visual way of rebelling. The mismatched clothing in most of the Japanese kid's clothing trends came to be since some Japanese teenagers bought their clothes from thrift stores. Rather than creating a more put-together ensemble, they instead make something inherently eye-catching.By Beverly Maniago

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Japanese Fashion - Why the Sudden Boom?


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